Honda Loyalty Card Registration

Your Honda Loyalty Card can be used at any of our participating Honda or Acura Dealerships within the continental United States.

To register your Honda Loyalty Card, click on the "ATIRA" button below. You will be sent to our preferred Honda Loyalty Card partner, ATIRA.

By registering your card, you will be able to track your transactions and balance. And, if your Honda Loyalty Card is ever lost or stolen, the card and the unspent amount can be replaced.

Please note: If your purchase totals more than the value of your card, let the Honda or Acura dealership know and ask them to use the dollar balance on your Honda Loyalty Card toward your service amount.

Click on the "ATIRA" button below to register your Honda Loyalty Card or to review your activity if your card is already registered.

To contact Cardholder Services, please call 855-209-8381.